Jan 2013 27

The nominees for the first-ever AfricaMagic Viewers’ Choice Awards (AMVCAs) are out! Held in association with MultiChoice, and headline sponsor Amstel Malta, the AMVCAs recognises and rewards excellence in African film and TV. Encompassing 28 awards in 26 categories, the AMVCAs includes 6 categories where viewers will vote for winners and 18 more technically focused categories where winners will be selected by an expert industry based judging panel (judges will be announced at a later date). READ MORE >>> 

This judging panel will also select the rising star TrailBlazer of the Year, and the Industry Merit recipient, a veteran industry professional whose long term contribution will be honoured.

Leading the way was South African hit Otelo Burning with 14 nominations while Nigeria’s brilliant The Mirror Boy grabbed 11, just in front of Man on Ground, another powerful Nigerian offering which garnered 9 nominations.

Other titles scoring multiple nominations included Perfect Picture (8), Two Brides and a Baby (7), Maami (5) and Skeem (5). In total, there were 110 nominees chosen from 43 different productions from countries as diverse as Cameroon, Ghana, Kenya, Nigeria, South Africa, Tanzania, Uganda and Zambia.

A sneak peek of the elegant trophy designed especially for the prestigious event.

Merging the timeless potential of wood with the age old strength of bronze, the trophy is a curving sculpture of fluid lines that symbolises movement, while retaining a simple shape and a solid structure.

Mounted on a base of glossy mahogany, three separate polished blades, coloured a warm glittering gold, converge and in doing so reveal the subtle silhouette of a woman. This feminine figure at the heart of it all has, in many ways, quietly become an enduring image of the AfricaMagic brand as it has evolved over the past decade.

With the blades representing the three key elements of African storytelling (place, personality and passion), the overall significance of the trophy is enhanced. And fittingly, the triple blade design also speaks to the three-dimensional identity of the AfricaMagic brand – programming made in Africa, by Africa for Africa.

An original creation, it is hoped that the AMVCA trophy will speak to both industry professionals and television audiences says Biola Alabi, M-Net Africa MD.

“Internationally there are certain iconic entertainment trophies that carry the same weight with winners and audiences, loved both for its physical form and its emotional meaning. We hope that our trophy will do the same – be a statuette that motivates filmmakers and TV professionals while also inspiring those still to join their ranks and captivating those who watch at home.”

Meanwhile, some of the most eagerly awaited categories also boasted high profile nominees.

In the category for Best Actress in a Drama, the nominees are Bubu Mazibuko, Genevieve Nnaji, Nolwazi Shange, Funke Akindele and Jackie Appiah, while in the Best Actress in a Comedy category Funke Akindele, Lilian Esoro and Mercy Johnson are all in the running. In the Best Actor in a Drama category, the nominees are Fabian Adeoye Lojede, O.C Ukeje, Kenneth Uphopho, Edward Kagutuzi and Jafta Mamabolo. Nominees for Best Actor in a Comedy are Hafiz Oyetoro, Kunle Bamtefa, Bovi Ugboma, Francis Odega and Ikhide Isaac.

And in the Best Movie Overall category are Skeem (Tim Greene), Man on Ground (Akin Omotoso, Fabian Adeoye Lojede, Hakeem Kae-Kazim and Rosie Motene), Jozi King (Jamie Ramsay), Otelo Burning (Sara Blecher) and The Mirror Boy (Obi Emelonye).

MultiChoice Africa CEO, Nico Meyer congratulated all the nominees: “Well done to all the selected nominees. The AfricaMagic Viewer’s Choice Awards recognises your hard work, passion and dedication to your trade. The contribution you have made to the development of the African film and television industry is very significant and tonight we honour your role. Keep up the good work and we wish you all the best for the big announcement of winners in March.”

Speaking for the sponsor Adedoyin Owotomo (Brand Manager Amstel Malta) said, “At the core of the Amstel Malta brand is the conviction that everyone has what it takes to be the best. The brand therefore believes in providing platforms that not only give opportunity to young talented individuals but also inspiration. AMVCA is a platform that recognises and celebrates the best in the movie and TV industry; a platform of inspiration to encourage young talent in the industry to ensure they make smart choices that will show their originality and that they are unique and discerning individuals that deserve to be recognised and rewarded.”

Now, while the judges deliberate on the non-viewer voted categories, viewers can also start casting their votes for the 6 all-important viewer voted categories. Voting began on Monday, 28 January at 23:00 CAT and closes at midnight CAT on 3 March 2013. Viewers can vote via WEB, WAP or SMS so visit www.africamagic.tv to find out more.

And keep watching the AfricaMagic channels which will profile the nominees over the next few weeks to ensure you know who’s who! Remember the first- ever AfricaMagic Viewers’ Choice Awards will be screened on DStv on Saturday, 9 March, live from Lagos. So get ready to check out the fashion on the red carpet, to hear the winner’s speeches and of course, to celebrate great African talent!

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